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The Process


Premium Grape Sourcing

We start with grapes harvested from premium regions in California. Close proximity to the Pacific Ocean helps create the ideal climate for grape growing. Cool nights and warm days produce wines with vibrant complexity and crisp acids. The standard for these wines is incredibly high because we only use wines that can maintain their flavor and charm through de-alcoholization. 

Surely Non-Alcoholic Wine
Surely Non-Alcoholic Wine


What’s the difference between wine and grape juice? Fermentation. Our grapes go through this same essential process responsible for complex flavor and aroma. Without fermentation there is no wine. 



Using cutting-edge spinning cone column technology, we are able to delicately remove the alcohol while maintaining the wine’s natural essence and aromatics.

Surely Non-Alcoholic Wine
Surely Non-Alcoholic Wine

Winemaking Magic

Time to blend. With careful chemistry and an artistic approach, our wine team creates the final composition to round out the palette and elevate your glass. Lab tested at multiple stops along the way, the result is a beautifully balanced, non-alcoholic wine made with wellness in mind. 

How It’s Made Matters

Surely partners with select vineyards that produce premium grapes using sustainable farming practices. This means:
• Minimal pesticides and integrated pest management systems wherever possible
• No genetically modified organisms
• Preserving areas of vineyard for native flora and fauna biodiversity
• Efficient drip irrigation schedules

These practices create a natural balance between the soil and the vineyard. It’s a difference you can taste today. And an investment in the vineyards of tomorrow.

Made in California

Coastal California wines benefit from close proximity to the Pacific Ocean, which helps create the ideal climate for grape growing.

Cool nights and warm days produce wines with vibrant complexity and crisp acids.

Meet the Winemakers

Surely Non-Alcoholic Wine

A Napa Valley wine legend with multiple “perfect” 100-pt wines to his credit. A trusted advisor for world renowned vineyards domestic and abroad. Jean was born in Switzerland and has a soft spot for French wine. He’s committed to the pursuit of scientific and artistic excellence in both winemaking and life. An entrepreneur at heart, Jean is always up for a new winemaking challenge. 

Jean Hoefliger
Consultant Winemaker

Surely Non-Alcoholic Wine

Surely’s winemaking artist, Chris has been crafting award winning wine since 2011. Chris blends technical winemaking with his own artistry to deliver wines that are unique and approachable. A graduate of Fresno State’s Viticulture and Enology program, Chris is inspired by the Surely mission of building community through wine. This self-proclaimed wine nerd paired a 2016 Riesling with bao buns on his wedding day. 

Chris Albin

Surely Non-Alcoholic Wine

There is no wine without fermentation and there is no Surely without Jess. Our dealcoholization expert oversees production and product development for Surely. A graduate of UC Davis’ wine program, Jess has been leading non-alc wine projects for 7+ years. Before Surely, Jess served as Director of Ops at Bev Zero (the leader of dealcoholization services in Sonoma).  She’s the thoughtful leader of our team tastings and prefers Chardonnay at room temp.

Jess Smith
Director of Wine Operations

Crafted With Your Wellness In Mind

Winemaking is a delicate balance of three main components: alcohol, sugar and acid. Without the alcohol, wine has less viscosity and becomes more fruit and acid forward. We add sugar from real fruit juice to maintain the natural acidity in the wines we source.

A complex wine delivered with more finesse at the same level of sophistication. A craft taste profile you can’t get anywhere else for drinkers and non-drinkers alike. Made for happier hours.