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About Our Wines

Is this grape juice?

While all wine does start from the juice of grapes, it goes through the pivotal process of fermentation to turn into wine. Fermentation in winemaking is what turns grapes into alcohol. During fermentation, yeast is added to the grape juice which converts the natural sugar in the juice into ethanol and carbon dioxide. Surely wine travels through this same fermentation process and we source it from high quality premium California regions to start. The unique difference to get our final product is what happens next. To provide you a similar delicious wine feel without the alcohol, we also put our wine through a dealcoholization process. This gently separates the alcohol contents from the wine leaving behind vibrant aromatics. We then blend fresh ingredients with the goal of bringing back the body that alcohol provides. Voila! Non-alcoholic wine.

How do you make Surely non-alcoholic wine?

We start with grapes harvested from premium regions in California. We only use wines that can maintain their flavor and charm through de-alcoholization so the standard for these wines is incredibly high.

Our grapes then go through the fermentation process responsible for complex flavor and aroma. Without fermentation there is no wine. 

Using cutting-edge spinning cone column technology, we delicately remove the alcohol while maintaining the wine’s natural essence and aromatics.

With careful chemistry and an artistic approach, our wine team creates the final composition to round out the palette and elevate your glass. We use a selection of fresh ingredients, very low sugar and small amounts of sulfites to keep it fresh. After lab testing at multiple stops along the way, the result is a beautifully balanced, non-alcoholic wine.

How many calories are in each serving?

It is important to us that our wine be a part of a healthy lifestyle so while we remove the alcohol, we still create a low calorie and low sugar product that will not compromise your health goals. Surely wine has less calories and sugar content per serving compared to traditional alcoholic and lower quality non-alcoholic beverages. Our bottles are all under 100 calories per serving.

To provide an alternative option for all lifestyles our wines are also gluten free, vegan and our Sparkling Rosé bottles and cans and Brut cans are also keto-friendly.

Is there alcohol in your wine?

Our wines include a small amount of alcohol all falling under 0.5% ABV, the universally accepted limit for non-alcoholic beverages. We go through rigorous lab testing to ensure all batches render under that percentage. You could compare this amount of alcohol to what you find in fresh pressed juice or kombucha which is due to naturally occurring fermentation.

What does Surely taste like?

We use premium California wine and natural ingredients to create a unique drinking experience. Dry, complex and without the side effects of alcohol. 

Winemaking is a delicate balance of three main components: alcohol, sugar and acid.

Without the alcohol, wine has less viscosity and becomes more fruit and acid forward. 

We add sugar from real fruit juice to maintain the natural acidity in the wines we source.

A complex wine delivered with more finesse at the same level of sophistication. A craft taste profile you can’t get anywhere else for drinkers and non-drinkers alike.

What is the shelf life of your wine?

For best results before opening, store cans upright and bottles on their side in a cool dark place. Our wine has a shelf life of 2 years but stored under proper conditions we recommend consuming it within 12 months of purchase.

For opened bottles of wine we recommend enjoying them within 5 days of opening. Anything longer is not harmful but the wine will have lost its essence due to air exposure.

Will I be intoxicated if I drink too much?

We know everyone's tolerance is different but our product is safe for consumption without fear of intoxication. It would be very difficult to become intoxicated even if you attempted to drink large quantities of our wine in a short period of time. We do not suggest this as you are more likely to become sick rather than drunk.


Will I get my order in time for the holidays?

*Please allow 1-3 business days for your order to process. Our distribution center is closed on the weekends and US Holidays so if you order on a Friday your order will not be processed until the following Monday. 


Smartpost 5-8 business day ground shipping

Order by Thursday, December 8th 

3 business day priority shipping
Order by Tuesday, December 21st

When will my order arrive?

For products that are in stock, all orders will be shipped within 1-3 business days. Please allow an additional 5-8 business days for delivery once an order has shipped.

Once we ship out your order, we will email you the tracking info so you can follow the order during transit. Tracking oftentimes takes 1-2 days to update once we ship it out.

Please note that our distribution center is closed on the weekends and US Holidays. So if you order on a Friday, your order will not be processed until the following Monday.

Do you offer same day or next day delivery?

We offer same day and next day delivery via OHI for select regions and products including NYC, Brooklyn, LA, San Francisco, Philadelphia, Chicago and Seattle. Please select this delivery option at checkout in order to receive same day or next day delivery depending on your zipcode.

Do you ship to PO, APO, FPO and DPO addresses?

At this time we are not able to ship to PO, APO, FPO or DPO addresses.

Please reach out to us at if you entered one of the above shipping addresses and our team can assist in updating your shipping address.


Can I drink Surely while pregnant?

Although it’s unlikely that consuming non-alcoholic beverages would pose any harm, we always advise expectant mothers to consult a physician before making decisions about their diet. The Surgeon General does not require a pregnancy warning for beverages with less than 0.5% alcohol by volume, so many feel comfortable drinking non-alcoholic wines. Ultimately, the choice to drink our wines is up to the discretion of the individual and their unique journey.

Wine Club

How do I login and manage my subscription on your website?

Click here to go to your account. Create one if you haven’t made an account before. 

You can always go back to your account from any page on On desktop, look for the account icon in the upper right-hand corner. On mobile, go to the menu in the upper left-hand corner and look for “Account”.  

Once logged in, look for the link that says “Manage Subscriptions” to access your subscription portal. 

There you can manage your subscription. You can add new products to your subscription, swap products, skip an order, gift an order, pause your subscription, or cancel your subscription.

Can I get a refund if I'm dissatisfied?

Yes! All orders are backed by our 100% satisfaction guarantee. If you don't love our wine, we'll happily issue you a refund. You don't even have to ship any items back to us.

Can I change or cancel my order?

Once an order has been shipped, we cannot change or cancel the order.  If you need to make a change or cancel an order prior to shipping, please send us an email at and our support team will take care of you.

Is the Wine Club just a subscription?

The Wine Club is our new subscription program! It lets you save 15-20% on your wine case and unlocks exclusive perks you only get when you join the Wine Club. It’s not your usual subscription program, it’s a cool subscription program 😎

How many wines can I add to my Wine Club case?

4 or 6. You can create a case with 4 wines and get 15% off or you can create a case with 6 wines and get 20% off. 

Can I get can 4-packs in my Wine Club case?

Yes! You can add any wine, bottles or cans. 

How do I access my exclusive Wine Club perks?

You get access to the member-exclusive perks when you subscribe to a case of 4 or 6 wines. We’ll send you an email with a secret link.

Can I add more than 6 wines to my Wine Club subscription?

Yes you can! You can add more wines to future shipments from your subscription portal.

What happens if I lower my subscription to less than 4 wines from my subscription portal?

You lose access to the members-only perks. You only have access to the exclusive perks when your subscription contains 4 wines or more. 

Can I swap the wines in my Wine Club shipment?

Yes! Any time. In your subscription portal, simply click on “Swap”, click on the wine you want to swap, and then select the wine you want. It’s that easy.

How do I manage my subscription through text?

Make sure you’re opted into SMS in your subscription portal or text START to +191-797-98813 and then text MENU.

Can I cancel whenever I want?

Absolutely. No hidden fees or “gotchas”, cancel whenever it doesn’t feel right.