Non-Alcoholic Marketplace VP Shares Her Love for Surely
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Sloane Sweitzer Interview

Sloane Sweitzer Interview


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Better Rhodes is an online shop that specializes in educating consumers about the growing alcohol-free movement with their favorite picks for non-alcoholic wine, beer, and spirits. Sloan Sweitzer, their VP of Operations, is a big fan of thinking outside the box when it comes to alcohol alternatives.

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Tell us what you do or what you are passionate about!

I’m all about making non-alcoholic beverages fun, easy, and accessible, especially for consumers new to the alcohol-free movement. 

What does "living a healthy lifestyle" mean to you?

Living a healthy lifestyle means surrounding yourself with people and food/drinks that make you feel your best. It is not a one-size-fits-all approach or black and white situation. 

Living a healthy lifestyle to me means living in moderation but never starving myself of anything my body desires. Only you know what your body needs best!

Share about your health goals associated with choosing Surely.

Our customers drink Surely for a variety of reasons. They want to drink less, remove alcohol completely from their diets and eat healthier, lose weight, feel better during training or workouts, or focus on their mental health/clarity. 

Some of our customers are looking for safe drinks for pregnancy or drinks that are safe to if they are thinking about becoming pregnant. 

Is there a particular reason you like Surely or incorporated it into your life?

We all fell in love with Surely when we sampled it as a Better Rhodes team. 

Tell us about a moment where Surely has impacted you.

The majority of customers coming into the shop for wine go straight to Surely. They say it’s the closest thing to an authentic alcoholic wine out there, and that makes it a table must-have in their homes.

What are noticeable differences in your lifestyle that you feel are a result of not drinking or drinking less?

Drinking less means mood improvements, more energy, feeling lighter and less worried, losing weight, better sleep, and waking up clearer. Ailments that bothered you before can go away with less/no drinking.

What's a common social stigma you've experienced while not drinking alcohol?

I’ve heard a lot of people say things like, “It’s just grape juice,” or asking, “Why aren’t you drinking tonight? That’s no fun!” 

How did you get interested in the non-alcoholic space?

I personally fell in love with the AF (alcohol-free) community. Everyone is so welcoming and accepting because we all have this amazing common goal.

Describe your perfect night with a Surely wine.

Surely non-alcoholic rosé with cheese for a sunset picnic is pretty perfect. 😍

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